Akwaaba African Travel Market 2025 set for September

The Akwaaba African Travel Market, West Africa’s leading travel and tourism fair, is set to return for its 21st edition. The three-day event will take place from September 14-16, 2025, in Lagos, Nigeria.

Delegates from over 20 countries will attend. Representatives from global airlines, top African hotel chains, and industry leaders will also be present. Their goal is to foster knowledge-sharing and collaboration.

Since its inception in 2004, Akwaaba has played a key role in shaping the West African tourism sector. The 2025 edition promises to continue this legacy and drive further industry growth.

Last year, the event marked its 20th anniversary with a focus on transitioning Africa’s tourism industry from traditional models to a technology-driven economy.

Building on this, the upcoming fair will delve deeper into emerging trends. It aims to position West Africa as a rising force in the global travel sector.

As expected, this year’s edition will integrate multiple specialized forums under one roof. These include the Aviation and Cargo Conference and the African Medical Tourism Expo, among others. These initiatives will highlight key tourism subsectors and promote regional and international partnerships.

West Africa is increasingly positioning itself as a competitive and attractive tourist destination. The region has introduced more travel-friendly policies. Countries like Ghana and Benin now offer visa-free access to fellow African nations, boosting cross-border tourism.

Akwaaba 2025 will further emphasize the importance of regional cooperation in tourism. Discussions will focus on how West Africa can enhance its appeal to global travellers.

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Akwaaba is a vital opportunity for businesses and stakeholders to gain the latest industry insights and forge new connections. The event provides a platform for product promotion, trade discussions, and direct engagement with potential clients. These interactions can lead to an expanded market reach and new business opportunities.

Events like Akwaaba serve as catalysts for growth. They ensure the region meets global travel standards and remains an attractive destination for both leisure and business travellers.